Amazon will lower the price of its ‘eBooks’ following a complaint against Apple
Amazon aims to lower the price of your ebooks now that the U.S. government has accused Apple and five publishers to set prices. The Internet sales company had been forced to adjust the price of its contents under pressure from other companies. Now that the U.S. courts to taking sides, Amazon will return to bet on their own pricing policy.
The U.S. government has decided to take legal action against Apple and other five major publisher after an investigation into possible price-fixing offenses. Apparently, U.S. authorities have found evidence that these companies agreed to fix prices for ‘ eBook ‘, pushing for other companies could not offer e-books at a price less than the tax. pressure these companies would have affected retailers, who would not have been able to develop an open pricing policy under the threat of losing the agreements with the publishers own the rights to the books.
One of the companies most affected would have been with this policy was Amazon, which had revolutionized the world of the ‘eBooks’ with an offer very competitive prices. Now that the U.S. courts have decided to try those allegedly responsible for setting price, Amazon is again free to offer their content to the price you want, no pressure. According to The New York Times, the company has wasted no time and has announced it will lower the rates for the purchase of eBooks. Amazon is a power in this field, both in sales of devices ‘eReader’, where your Kindle is the absolute ruler, and in terms of content, where his shop ‘eBooks’ accounts for most sales. Thus, if Amazon decides to lower the prices of its catalog your domain can be even higher. Thus, the company could move to collect $ 14.99 (11.3 euros) for an ‘eBook’ back to charging only $ 9.99 (7.5 euros). This is a major downgrade, which could make the remaining competitors will have to adjust your bid to compete. In contrast, the reduction of the contents can estimilar purchase, getting the electronic book market is consolidated among users. Related Links: – The New York Times