Apple increases the prices of the applications on the App Store

Apple has decided to revise upward the prices of applications hosted in its App Store. The increases seem generally ranging between a minimum of 10 cents and a maximum of 1 euro for every single application.

Don’t know what the motivations that led Apple to start rising. The assumptions, however, are two: first, the company of Tim Cook, with the intent to make the same profits in all geographical areas, may have detected a heavy penalty on the euro-dollar exchange (twelve months ago the euro was considerably more “strong” compared to today). Secondly, Apple may have walked the road increases because of higher taxation at European level.


Higher prices for applications should increase profits that come not only Apple’s coffers but also in those of individual developers. For an app that costs 10 cents more, in fact, programmers will be paid 6 cents more than in the past; for an app that is now pay a euro more, Apple will pay 61 cents. The relationship between the revenue collected by Apple and those shot developers seems to remain unchanged: 60% of the total for the programmer, 40% held by Apple.