Do you play in Facebook? Over 200 million people do

Zynga and other guests while they fight over issues of copyright , on Facebook have no problem with people who spend many hours in front of the little games. According to new statistics, during the last 30 days there were over 230 million people playing in the social network, either from the ancient Tower Blox to any of the Zynga Ville.

Nor is the only interesting thing that gave Doug Purdy, director of product development for the social network. At the same time period, more than 150 million people went directly from Facebook to Apple’s App Store or Google Play, and 8 of the 10 highest-grossing iOS applications have direct integration with Facebook.


The number of Purdy were part of a talk about Facebook as an “engine of growth”, and how application developers such third party are taking advantage of the social network, and how they can go further to maximize the reach to users and consequently, profits. Doug Purdy says that since the beginning of the network realized that there were many things that would be meaningful to its users, but they would not be able to build all those experiences and that is why they focused on their platform development easy for you to rest.

Thus explains the explosion of existing applications in the social network. The complete presentation can be viewed straight after, but the absence of subtitles, a good understanding of English is almost mandatory.