It is the bell: Facebook is already in your bag

As planned, at 9.30 o’clock in the morning, Facebook CEO Mark Zuckerberg rang the bell. From the small stage set up in the square opposite the headquarters of the social network, in Menlo Park (California), the number one Facebook has officially announced the placing in a bag of his site. No statement and no comment, but one written in felt pen that he wanted to leave the transparent panel in front of him: ” towards a more open and more interconnected . ” The areas around the stage were full of employees of the company, rejoicing, have cheered the drop in the stock market. New bubble or business from the solid foundation that can sustain itself in the long run?


Too early to tell. For the moment the only certainty is the great interest aroused in the placement of Facebook NASDAQ stock market price: the value of each share was set at less than 38 dollars, much of the amount originally budgeted so that, overall, the company Zuckerberg can now be evaluated in the order of 104 billion dollars. Pass, therefore, also the estimates of just three days ago (we suggest in this regard, the reading of our article ). At least in the first trading day of the value of Facebook shares should be set to rise. If the prices of the company were to grow up to 40-45 dollars, according to David Menlow, president of the research IPOfinancial, this could be considered as a clear sign of investor confidence and stability of the title. The evolution of trading shares of Facebook can be followed by referring to this page (NASDAQ on Facebook is characterized by “FB”).

Facebook goes public with the story of the lives of its users. It is precisely those enrolled in the social network Zuckerberg its huge, immense wealth. 900 million registered users is a number that impresses, and that the head of Facebook have to date “shown off” to persuade investors to believe in the project. It is a treasure of enormous proportions because Facebook knows all of its users: the social network of neo-twenty-eight is a “melting pot” which by its very nature “looming” immediately its members. It is precisely the members to voluntarily provide information from a commercial point of view are a goldmine of an hour. If Facebook will then hold on to its users and still growing well beyond the one billion members, could be a feast for investors who will grow the value of the shares of the company. Otherwise, if the social network should run into some “banana skin” as happened in the past regarding privacy scenario might not be so rosy. Cause irritation in the members could be lethal for the company. Not to mention the fact that some believe the number of registered users of Facebook is designed to tend asymptotically to a limit beyond which it will be very difficult to push. The important thing for Zuckerberg & Co. is that the limit has not already been reached. A cold shower for Google came from ” General Motors “that within hours of placement in the bag he withdrew a multimillion-dollar advertising budget.

Although the spokesman for the automaker does not unbalance that much, the reason for the choice of GM would be determined by a very low ratio of number of views and clicks from users. Some analysts speak of campaigns “mismanaged” and not very effectively calibrated by GM (would be too “general” and exposure of the advertisements would not be diverted to more users potentially interested) but the “bush” to Facebook , remains. Few are those who are still on the cap (104 billion U.S. dollars) a company which in 2011 ended the fiscal year with a turnover of 3.7 billion and a billion and profits in 2012 did highlight a decline in profits as turnover. Things were not much different when, in 2004, Google is placed in your bag: then, the company’s shares by Larry Page and Sergey Brin struggled to appreciate in value “exploding” just in longer term. Trading Title Facebook were started around 11:30 local. After about four hours, as confirmed by the data updated in real time NASDAQ , actions Facebook stood still around 38 dollars with a maximum recorded at 43 dollars.