LG will launch its television with Google TV
The company LG Electronics, world number two TV manufacturer, plans to launch its internet TV platform based on Google in the U.S. the week of May 21 as the South Korean company seeks to gain a greater share of emerging market of Internet TV, as it has secured a top executive of LG on Monday.
The move reflects an aggressive plan to defend against a potential threat from Apple, which has restructured the market for mobile phone with iPhone and is expected to state its TV product later this year or early next year. “The production of televisions Google will begin from May 17 in our factory in Mexico and U.S. consumers will buy the product the week of May 21, “he assured Seogho Ro, executive vice president of LG’s television unit, a small group of reporters. Google TV allows viewers to access Google services like search and video from YouTube on their TVs. Ro has said that LG will decide whether to extend the offer to Europe and Asia after seeing the performance of sales in the U.S. market LG has not revealed pricing details or screen sizes. Research firm iSuppli estimates that the IHS with Global Internet TV market will grow nearly 60 percent this year to 95 million units, surpassing much the television market in general, expected to grow by 2 percent. The second version of the Google TV, which hopes to repeat the success of its mobile software Android in the television market, which occurs after its previous model, introduced in 2010, there was a great success among consumers.
AMBITIONS OF GOOGLE
The company Google has long held ambitions in the field of television, hoping to expand its online advertising business to the big screen that still dominate most advertising budgets worldwide, and to the better use of the property of YouTube, the world’s most popular online video site. However, Logitech International, one of Google’s initial partners developed a set-top box ‘that offers the service, said late last year had lost tens of millions of dollars to build set-top boxes’ of Google for the devices due to weak sales. An LG spokesman said that the responses of retailers to the latest Google TV were positive.