Nokia and Microsoft are looking for a podium for smartphones

His idea is to occupy the third position of market

Nokia and Microsoft have released in the U.S. with Lumia 900. Both companies hope to establish itself as the alternative to capturing IOS and Android BlackBerry customers and those seeking a lower price to have a smartphone. The idea of ​​Nokia and Microsoft would occupy the third position in the market of smartphones thanks to this approach.

Lumia The Nokia 900 has come in style to America. This is a key market, especially for Microsoft, which range Lumia was immediate. From this April 8 American consumers can now purchase the handset and Nokia and Microsoft have placed high hopes that the device is a success. Success in the U.S. market is key to the strategy of both companies, aiming to occupy the third position in the market of smartphones sooner rather than later.


Forrester analyst Sarah Rotman has performed an analysis on the strategy of Nokia and Microsoft that contains Forbes. According to this analysis, both companies have set some basic guidelines they hope to grow, consolidate and cut ground to its competitors.

Nokia and Microsoft will establish itself as the alternative to iPhone OS and Android. This is looking to increasingly larger numbers of users are encouraged to go for Windows Phone. To achieve this goal, the two companies are offering their devices leading to a price as low as possible. The latest example is Lumia of 900, its latest smartphone on the market, which is available in the U.S. from $ 99.9 (76.4 euros).

The two companies seem convinced that betting on a competitive price popularity of its terminals will grow, and when users are encouraged to bet on your system get convince. The goal is to add users and thus Nokia and Microsoft are also looking to launch low-cost devices into emerging markets like China, where they could consolidate a large number of users that would attract developers and that broadened and the ecosystem.

Another part of this goal of adding users also have a direct bearing on competition. To fight with IOS and Android, Nokia has opted for the price, but not his only move. According to Sarah Rotman, the two companies have proposed to seize the moment of weakness of his nearest rival, Research in Motion. The Canadian company does not cross its best and Nokia and Microsoft think they can get to attract customers.

Since RIM has no plans to introduce new models of BlackBerry for the time being, Nokia and Microsoft think that its offering of devices can fill that void. RIM’s customers have expressed contrary to acquire IOS or Android devices and terminals in the absence of RIM, it seems that Windows Phone may be the only option.

Thus, Nokia and Microsoft could leverage its competitive prices, bad time of RIM, its position as an alternative to IOS and Android devices and change Symbian users to get a good number of new customers. Should this strategy, Windows Phone significantly increase its presence and the alliance with Nokia could make this year is the third system in the market for smartphones.