The tablets are growing 10 times faster than smartphones
Adobe Study concludes that the tablet devices generate more web traffic that smartphones by early 2013 and that consumers think that explore websites tablets is almost as attractive as it on their personal computers.
The results indicate that the tablets have become very different channel of smartphones. While applications have proven to be an important and high-value mobile strategies, companies will do much good to invest in optimizing their mobile web pages taking into account the growing and affluent demographics * tablets. The following are some key findings:
The visitor traffic to websites from tablets grew about 10 times faster than the rate for smartphones in the first two years after his arrival to the market, and grew over 300 percent last year. This rapid growth is driven by both higher rates of distribution of tablets as a disproportionate number of website visits per tablet that since smartphones.
The share of website traffic from tablets exceed traffic from smartphones in early 2013 and reach 10 percent of total traffic Web sites in 2014.
While consumers consider the experience of Web sites in tablets is about as attractive as that of their PCs, the latter used to visit Web sites three times more often underscored than tablets. “At a time when businesses are rethinking their digital experiences to include mobile strategies, tablets emerge as the consumer device of choice,” said Brad Rencher, senior vice president and general manager of the unit Digital Marketing Business at Adobe.
“Digital Marketing Managers are already taking a first approach to optimize their digital content and mobile marketing initiatives focused on the experience of tablets, because the consumer’s request.” This study significantly expands the results of the initial report Adobe Digital Index of the value of tablet users for retail stores, conducted in January this year, which suggested that tablet users in 2011 spent more than other customers purchasing online.
This study analyzed 23 billion of visits to Web sites of 325 companies in North America, Western Europe (Germany, Belgium, Denmark, Spain, Finland, France, Ireland, Italy, Norway, Netherlands, Poland, United Kingdom, Czech Republic , Sweden and Switzerland) and Asia (South Korea, China, India, New Zealand, Singapore, Thailand and Taiwan). Adobe Digital Index is a series of reports on various aspects of digital marketing, designed to provide key comments, from data to marketing executives, e-commerce and sales.