What is SEO?
Marketers are still suffering the aftermath of the latest updates from Google . Panda artificial intelligence used to enforce the guidelines of the company that has long sought to optimize their websites. And Penguin stressed the importance of content quality, originality, and overall user experience.
Newupdates contain clear messages for vendors: stop focusing on technology and tricks to achieve better rankings in the search engines and start doing it in people. If your website attracts people, will do the same with the algorithms Google.
Thus, the search engines are openly acknowledging that the website is not the only place in the overall network in which the brand has to have a strong presence . The interactive exchange that people hold each other and with the (online) occurring in the channel of social media, and search engines are increasingly giving more importance to these conversations.
This means that u na mark can no longer rely on a well optimized website to gain the attention of Google , but must talk, go where people are and join the conversation in order to gain a reputation.
Many smart brands are already doing this, making the most of each social channel with its own properties.
Facilitate conversations with their fans on their Facebook page. simply announce what the company is doing is not going to make the fans involved with your brand. Ask questions, suggest other readings, provide links, other content that is of interest. The point is to have dynamic conversations between brand and followers.
Share tweets on topics of interest. Again, not ads themselves. Search engines are increasingly looking towards Twitter activity, each keyword or brand name as a sign that these companies deserve the top spot. No one will be interested in hundreds of tweets about how great and fantastic that is your brand. Look for its stakeholders and offer something that may be of interest.
Upload videos to YouTube that can be shared to optimize both their brand and their website. How? When the content is interesting, people will share. And when they do, they often add a link to your website.Encourage greater participation, and remember that Google owns YouTube.
Pin and repin on Pinterest interesting visual effects . This network may not be suitable for all brands, but if you have a brand with visual attributes or messages that may be supported by photos, images and photographs, Pinterest is another option to increase brand presence.
Participate in groups, answer questions and make updates to the company on LinkedIn . This is less about SEO and more about putting the mark where the buyers are. A strong LinkedIn profile of your company, with references of customers and strategic partners, is a strong component in the mix of brand optimization.
Share information on Google+ . There is a widespread belief that as Google+ gains popularity, the conversations that you are here to help you with your brand and search engines.
All this activity social media is working to create engagement around the brand into what has always been important to the search engines for the most people.
So instead of wondering how you can optimize your website to improve search engine ranking, ask yourself how you can improve your brand to become a coveted participant conversations with customers. Respond to this will be a ranking much higher in the search engines.