WPC: Microsoft will focus a lot on Windows Phone 8

If someone was surprised, the first day of WPC ( Worldwide Partner Conference ) Microsoft, being held in Toronto (Canada), the absence of reflectors on Windows Phone , the second day of the event organized by the software giant escape all doubt . Phone is Windows, and there is variation in its “8″ announced only a few weeks ago. But its location at the WPC is the second day, dedicated to solutions for the business world. Because this is the announcement that Tom Gruhler, corporate vice president of Windows Phone Division, of Serbia in the auditorium of the 16,000 present. ” Windows Phone 8 is business ready , “he announced, finally bringing an emphasis on a declination of the business platform built on the same core of Windows 8. ” We want to make the best mobile platform for the business world “and because the ‘goal to materialize here is the news: Outlook Mobile and Office as well as integrated security is integrated, enterprise-class cryptographic tools, flexible distribution of applications, so that those are personal and should remain separate from the professional. And then enterprise device management solutions, as well as integration with systems management software.


There is a note of awareness, in the words of Gruhler when he admits: ” Many users do not know Windows Phone and this is a point which must to work . ” Talk of 50 languages ​​when there will be the new operating system, the new startup screen that allows users full control of the live tile and therefore makes a Windows Phone a “personal phone” in effect, speaks of flexible distribution of applications and, more importantly, shared that core that allows you to work better with hardware partners, with the developers as well as end customers, able to operate in a consistent IT environment. And then there are the apps.

The roof of the 100,000 on the marketplace has been exceeded, but Gruhler has an ace up its sleeve in addition: ” All existing applications will run seamlessly on Windows Phone 8 “and for developers is a guarantee. Among the novelties of the new version, reflector lights of NFC applications and that, for once, beyond micropayments. Gruhler shows “live” the opportunity to acquire a business card, simply framing it with the camera, automatically adding the contact, with the fields filled out correctly, in the book. Contact can in turn be transferred from 8 to a Windows Phone running Windows 8 tablet by simply bringing the two devices.

Likewise, market-leading security and anti-phishing built into Windows 8 can be shared in Windows Phone. Del wallet Gruhler shows the ability to manage multiple credit cards and integration with App But it draws on the final trump card: the Company App that creates a “center of provisioning” of approved applications for business users or possibly even for partners or customers. The user can choose from custom bouquets created for him and for his permission, applications that want to install, not downloading them from the marketplace, but from a share point created by the company.